ASEAN COFFEE SERIES
Rare Origins. Real Relationships. Exceptional Coffee.
Not all coffee is created equal.
The ASEAN Coffee Series is our way of bringing something different to the market — coffees built on direct relationships, unique species, and untapped origins across Southeast Asia.
This is coffee with depth.
This is coffee with purpose.
WHY IT MATTERS
Most coffee you see today is built around the same supply chains, the same varieties, and the same story.
We’ve chosen a different path.
Through our work across the ASEAN region, we are:
- Partnering directly with farms like Belantih Coffee Farm (Bali)
- Supporting better outcomes for producers
- Introducing new species beyond traditional Arabica
- Bringing rare, expressive flavour profiles into the Australian market
This isn’t just sourcing.
This is building the future of coffee.
WHAT MAKES THIS SERIES DIFFERENT
Direct Relationships
We work closely with producers — not through layers of middlemen.
New Coffee Species
Liberica. Excelsa. Fine Robusta.
Flavours the market hasn’t fully discovered yet.
Flavour-First Approach
We focus on how coffee tastes — not just how it scores.
Real Stories
Every coffee has a producer, a place, and a purpose behind it.
DISCOVER THE RANGE
MOMO (Peach Profile)
Soft, juicy, and approachable
Notes of peach, apricot, and tropical fruit
👉 Perfect for espresso or creative dessert-style coffee
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JASMINE
Elegant and aromatic
Floral, tea-like, and refined
👉 A completely different coffee experience
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BLUEBERRY
Bold and expressive
Sweet berry notes with a rich body
👉 Built for customers who want something memorable
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BALI KINTAMANI (BELANTIH FARM)
Clean, structured, and origin-driven
Direct relationship coffee with real traceability
👉 The foundation of our ASEAN journey
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MORE THAN COFFEE — A DIFFERENT EXPERIENCE
This series isn’t just about what’s in the cup.
It’s about how people experience coffee.
From flavour to aroma, we’re helping customers explore coffee in a new way — including pairing with Scentible top notes to elevate everyday drinks into something memorable.
👉 Coffee becomes something you interact with, not just consume.
WHY CUSTOMERS COME BACK
- Something different to everything else on the shelf
- Easy to understand flavour profiles
- A real story behind every bag
- Consistent quality with a point of difference
This is how coffee stands out in today’s market.
LIMITED, EVOLVING, ALWAYS INTERESTING
The ASEAN Coffee Series is constantly evolving.
New origins.
New species.
New flavour experiences.
If you’re looking for something beyond the standard — this is where it starts.